Stad Antwerpen campaign #antwerpselichtjes by @laura.oliveiragranja

Through the events that have been happening over the last year, the world has once again showed us the importance of social media. People have come together in a way that was rarely seen before; indicating that some things need to change immediately. Nowadays, influencers are the main channel raising awareness on socially important topics and seeking for aid to shift the attitudes and habits of humanity. We have been trough a lot; from #blacklivesmatter and US elections to Coronavirus outbreak and the local #zorgvoorlicht support. …


With Coronalert, you protect yourself and others. Who were you in contact with the day before yesterday? And the days before that? Who were all those people you were on the train with? Or on the bus, the subway, in a cafe or on the beach? Often you don’t even know them personally. And yet any close contact is a risk.

@jensvangoethem

That is why, with the help of our agency, CoronAlert launches an influencer campaign to reach as many Belgians as possible and to encourage people to install the application. There are various reasons why one should do so, and…


Where to begin and how to distinguish your brand among many others? Influencer marketing is not a surprise anymore and it requires going an extra mile in planning its strategy. Choosing your representative influencer based on the number of followers is so yesterday. Here is why we come to give some advices on what should be considered in order to achieve more performative outcome.

@sophyfantasy for Proximus Epic campaign

To create a meaningful content, you need to choose well the representatives of your brand. Every brand should be aware of the fact that a perfect match is not the most likable person on Instagram. Authenticity…


Sustainable lifestyle. It is no longer ‘just a trend’, it has become an essential lifestyle for many of us. In this style of living conscious consumption is also included. In recent years, the focus on conscious and sustainable purchase has risen remarkably and this essential lifestyle has a clear impact on brands too.

@elisarotella picture for the Fairebel campaign

As people try to live more consciously, they also share this on social media. Influencers started the trend on Instagram to promote a sustainable lifestyle and local purchasing. For example, they started to use hashtags like #sustainable #sustainableliving #conciousliving #buylocal #eco, etc. For influencers, it is very…


Who knew LinkedIn could ever be an avenue for B2B marketing! Well, welcome to 2020, while it’s had its pitfalls at least in the marketing space this is one thing we can all appreciate.

Besides the opportunities it presents to land a good job, LinkedIn also provides its users with an avenue to share their expertise within their industry; through storytelling. Business leaders, both established and start-ups, are using this space to market themselves and their services.

Laurent Goffinon @laurentgoffinon. BAM campaign

Those who have taken advantage of LinkedIn to push their services, by telling their own stories, have now carved a name for themselves…


Summer is over and if anything positive, besides keeping us all safe, has come from the lockdown measures, its definitely an appreciation for the seemingly finer things we take for granted by being out and about. Who better than some of Belgium’s amazing influencers, to help us see this clearly; on our mobile phones. Through some amazing campaigns, powered by Efluenz and brands who have our relaxation needs at heart, we have been exposed to the endless possibilities of fun and relaxation that can be enjoyed within the safety of our small bubbles.

During the last few months, we have…


(or: Bringing back the joy of shopping in times of Covid-19)

Shopping during Covid-19? Somehow the activity that brings delight to many under normal circumstances seems to be rather daunting now, with the fear of catching the virus in public places and strict safety measures in place. However, believe it or not, you can enjoy your retail therapy and be safe at the same time. Wondering how that is possible? Instagram influencers will show you how!

@nathaliehantson at Les Papeteries de Genval

Wearing a mask, carrying a sanitizer, maintaining a social distance of 1.5 metres. The new normal should have become a matter of settled convention…


Picture by Callie Morgan

As a leading social media platform, Instagram is on top of its game when it comes to dropping new updates and features that take the virtual world by storm. With constant innovation at its forefront, the creative brains behind the app have amazed the users since its inception, contributing to its massive popularity today. And now all eyes are on its latest addition: the Instagram Reels, a feature that lets users create short and fun video clips to share with friends, followers, or even the world.

If this description sounds strangely familiar, then you are not alone in this thought…


Photo by Cottonbro from Pexels

Influencer marketing is that subtle blend of marketing and PR. Think of it this way; why go about telling people how great you are when you can get someone that looks like your target audience to speak on your behalf. Gone are the days where people and brands relied heavily on celebrities to make their products and services popular. The growing number of social media users particularly on Instagram and just recently TikTok has shown that people are more empowered to pursue their passions, create content around them, connect with like minded people and build a community that resonate with…


With more than 800 million users and 2 million advertisers, an 80% increase in the number of video views from one year to the next and with a number of videos produced on the platform that has quadrupled over the last year, Instagram is one of the most popular social networks. It’s the realm of stories, photos and videos, hashtags, filters and followers. How many followers do you have? Want to be an influencer of your community, have more followers and be mentioned among the best IG accounts of 2020? Start working today. …

Efluenz.be

Influencer Marketing Agency in Belgium. Website:http://efluenz.be

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